People Matter

Demand Generation Manager, APAC (Remote - India)

Mobile Skyflow

Mobile Skyflow

Sales & Business Development
Bengaluru, Karnataka, India
Posted on Saturday, April 20, 2024

Demand Generation Manager, APAC

About Skyflow:

Skyflow is a data privacy vault company built to radically simplify how companies isolate, protect, and govern their customers’ most sensitive data. With its global network of data privacy vaults, Skyflow is also a comprehensive solution for companies around the world looking to meet complex data localization requirements. Skyflow currently supports a diverse customer base that spans verticals like fintech, retail, travel, and healthcare.

Skyflow is headquartered in Palo Alto, California and was founded in 2019. For more information, visit www.skyflow.com or follow on X (formerly Twitter) and LinkedIn.

About the role:

We’re seeking an experienced Demand Generation Marketing Manager to join our team. In this position, you’ll build and lead a team, focused on generating quality pipeline using a combination of ABM and classic demand generation programs. You will educate, engage, and inspire technical leaders to secure their customer PII.

You will work closely with Skyflow’s Head of Marketing and Head of Growth to align on strategy and programs. You will play a central and strategically important role at Skyflow, directly generating and influencing pipeline generation and brand awareness.

The marketing team are storytellers, are highly collaborative, are energizers with deep empathy for our customers, and work cross-functionally with most areas of Skyflow. You should know what developers, architects, and CTOs care about.

Key Responsibilities:
  • Launch integrated campaigns across the funnel to drive interest and demand at our target accounts
  • Establish pipeline tracking and reporting best practices to report on these integrated campaign efforts
  • Help the business understand the buyer journey from lead to prospect to customer and ultimately, champion
  • Develop a program calendar & own the budget management process
  • Establish our target account ABM programs
  • Execute our thought leadership and demo webinar programs
  • Collaborate with the content and event marketing teams to promote new assets across multiple channels such as website, content syndication, and social media
  • Support Sales & SDR outbound target account motion
  • Craft full funnel nurture programs which leverage tools such as UserGems, HubSpot, and 6sense to deliver the right content at the right time to our prospects
  • Build, evaluate, and improve existing campaign strategies and tactics
Desired Qualifications:
  • 5+ years of proven experience in B2B SaaS demand marketing roles, ideally in fields relating to data privacy, data management, or cloud computing
  • Excellent verbal and written communication skills
  • Thrive in a fast-paced and ambiguous (at times) environment where you are continuously problem solving and looking for opportunities to improve processes and grow the business
  • Ability to manage cross-functional teams and projects, with the ability to influence decision-making, from peers to executive leadership

Benefits:
  • One-time work from home expense
  • Excellent Health Insurance Options (Varies by Country)
  • Very generous PTO
  • Flexible hours
  • Generous equity

At Skyflow, we believe that diverse teams are the strongest teams. We invite applicants of all genders, races, ethnicities, nationalities, ages, religions, sexual orientations, disability statuses, educational experiences, family situations, and socio-economic backgrounds.


Skyflow operates from a place of high trust and transparency; we are happy to disclose the pay range for our open roles that best align with your needs. Exact compensation may vary based on skills, experience, education, and location.