People Matter

Enterprise Growth/Digital Marketing Manager (AI-powered Automation) - REMOTE US

Mimica Automation

Mimica Automation

Marketing & Communications, Software Engineering, Sales & Business Development, Data Science
New York, NY, USA
Posted on Wednesday, May 8, 2024

What we are building

Mimica's mission is to accelerate the discovery and deployment of automation with AI.

Our first product, Mapper, learns patterns from employee clicks and keystrokes, identifies key steps, decisions and repetition, and generates “blueprints” for automation. Today, it supports RPA teams, that build software bots for repetitive computer tasks such as data entry, form completion and claim processing. Alongside creating process maps for automation, we've introduced Miner, which helps enterprises identify and prioritize automation opportunities.

Your mission

As our Growth Marketing Manager, you will work closely with our CEO and Go-To-Market (GTM) team to accelerate pipeline and revenue growth through a wide range of strategic initiatives and activities. Your primary focus will be on building our demand generation engine, nurturing leads and supporting sales in turning prospects into long-term customers. This will involve leveraging a mix of inbound and outbound tactics such as email campaigns, lifecycle content marketing, events, social media, and SEO.

Part of your day-to-day

  • Implementing demand generation strategies and developing materials tailored to key verticals, ensuring the messaging resonates and fuels conversion across the buyer journey.
  • Developing and executing nurture campaigns focused on relevant personas using email, retargeting and other relevant channels.
  • Measuring, analyzing, and seeking ways to maximize the impact of marketing campaigns and initiatives on pipeline growth, revenue, and sales cycle acceleration.
  • Optimizing our landing pages and using SEO tools to improve discoverability and lead capture.
  • Creating and distributing impactful content across various channels (paid, organic, owned, web) to support deal closures, retention and upselling opportunities.
  • Planning and overseeing the execution of events, webinars, trade shows and sponsorships – managing logistics, vendors and post-event evaluation.
  • Forging and maintaining relationships with key industry players, publications such as Gartner, and relevant associations.
  • Collaborating with Product Marketing to launch targeted campaigns that effectively introduce new features and products to the market.