People Matter

Lead Growth Marketing Manager



Marketing & Communications, Sales & Business Development
Posted on Wednesday, November 15, 2023

About Metaplane

Metaplane helps companies trust their data.

Our data observability platform helps data teams (like Imperfect Foods, Reforge, Drift, Vendr, Appcues, and many more) continuously monitor their data pipelines so they know when things break, what went wrong, and how to fix it — before executives message them.

We’re a Boston-based, remote-friendly company founded by MIT and HubSpot alums. We’re backed by leading investors such as Y Combinator, Flybridge, and notable angel investors, including the founders of HubSpot, Okta, and Lookout.

Check out our recent podcasts on the dbt Analytics Engineering Podcast, Software Engineering Daily, Monday Morning Data Chat, and SuperDataScience to learn more about our story. We’d love to have you onboard!

The Role

As a Growth Marketing Lead, you'll be responsible for lead generation and nurturing to capture the interest of data teams around the world. Your integrated marketing campaigns should aim for winning the hearts and minds of data engineers, analytics-engineers, and analysts through showing them the benefits of the best data observability platform on the market.

You'll own digital ad channels, email marketing, organic social and search, and be free to experiment as you see fit. We're looking for active contributors that aren't afraid to push the traditional frameworks of marketing and are constantly looking to improve how they reach goals.

Your day-to-day at Metaplane

As part of our growing marketing team, your day-to-day responsibilities will include the following:

  • Launching and/or optimizing lifecycle nurture programs. The core of this is email, but don't feel limited to this channel!

  • Working alongside other marketing, product, and sales members to define and refine the prospect funnel

  • Refine (or create from scratch) LinkedIn ad strategy

  • Work with other marketing and product stakeholders (e.g. finding relevant keywords) to identify Google ad strategy

  • Experiment! The MarTech landscape changes fast. We're looking for someone that stays on top of the latest trends and is willing to take risks to carve out a path that works for us.

  • Propose Metaplane content gaps in the prospect funnel

  • (Occasionally) Work alongside other marketing members to operationalize marketing flows. Bonus points if you have experience with Workflows and Fields in Hubspot

Is this you?

  • You have at least 3-5 years of marketing experience at a B2B SaaS startup, preferably one that targets a technical audience (bonus points if that audience includes data teams)

  • You have a proven track record of driving meaningful results at the top the funnel

  • You want to try out new things and improve on campaigns you've launched in the past

  • You can define what an "integrated" marketing campaign is (or can guess at what it means - you may be using a different term to describe this!)

  • You have experience working across multiple acquisition channels

  • You’re an experienced program manager who feels confident juggling multiple projects with competing deadlines

  • You have excellent interpersonal skills and enjoy working with others

Benefits of Working at Metaplane

  • Competitive salary and equity

  • Fully covered health, dental, and vision insurance

  • 401(k) plan with employer match

  • Work-from-home stipend

  • Ownership of your work, and collaboration with a closely-knit team

Metaplane is an equal opportunity employer and we value diversity and inclusion at our company. We welcome people of different nationalities, backgrounds, experiences, abilities, and perspectives. If you don’t feel like you hit 100% of the requirements above but are passionate about our mission and space, please apply.