Digital Manager
Bengaluru, Karnataka, India
About Ivy homes
Backed by Y Combinator and Khosla Ventures, Ivy homes is transforming residential real estate by helping homeowners sell quickly and buyers purchase high-quality, ready-to-move-in homes through a seamless, technology-driven experience.
We're building a better way to buy and sell homes - one that's faster, more transparent, and significantly less stressful.
Role Overview
We're looking for a performance-driven Digital Marketing Manager to own and scale demand generation across channels. This role sits at the intersection of growth, analytics, and customer experience, and will be responsible for driving high-quality leads, improving conversion funnels, and contributing directly to business growth.
You'll work closely with founders, sales, creative, and product teams to ensure marketing investments translate into measurable business outcomes.
Key Responsibilities
- Own and scale paid acquisition across Meta, Google, and other relevant channels.
- Drive high-quality lead generation while optimizing for cost efficiency and downstream conversions.
- Improve lead-to-visit and visit-to-closure conversion through better audience targeting, messaging, and funnel optimization.
- Collaborate with product and tech teams to optimize landing pages, website journeys, and conversion experiences.
- Partner with sales and creative teams to align campaigns with business priorities and customer insights.
- Track and analyze performance across channels, and build regular reporting frameworks.
- Translate data into actionable insights and continuously experiment to improve performance.
- Manage budgets efficiently and maximize ROI across acquisition channels.
- Stay ahead of emerging trends, platforms, and best practices in digital marketing.
Desired Skills & Experience
- 2–7 years of experience in digital marketing, performance marketing, or growth marketing.
- Hands-on expertise with Google Ads and Meta Ads, with a proven track record of managing and optimizing campaigns.
- Experience managing monthly media spends of ₹5 lakh or more.
- Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Deep understanding of customer acquisition funnels, conversion rate optimization, and marketing automation tools.
- Experience working with landing pages and digital experiences to improve conversions.
- Strong ownership mindset and ability to thrive in a fast-paced, high-growth environment.
- Excellent written and verbal communication skills.
Preferred Experience
Experience in categories with high-consideration or high-value transactions such as:
- Real Estate
- Automotive
- Jewellery
- Home Interiors
- Healthcare
Why Join Ivy homes
- Build and scale growth initiatives in one of India's fastest-growing prop-tech companies.
- Work directly with founders and leadership on high-impact business problems.
- Enjoy significant ownership and autonomy in shaping the growth engine.
- Be part of a team that's reimagining the home buying and selling experience for India.