Engagement Marketing Manager, CRM
Instacart
We're transforming the grocery industry
At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.
Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.
Instacart is a Flex First team
There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.
Overview
About the Role
We are seeking a highly technical CRM Marketing expert to lead the onboarding, growth, and overall usage of our email & push messaging systems for our whitelabel CRM offering. In this role, you will enable our internal & external partners to effectively manage lifecycle email & push initiatives. You will collaborate closely with key stakeholders across Retailer Marketing, Business Development,Product, Engineering, Data Science, and Creative teams to strategize & implement design systems and manage the technical CRM enablement that drive growth. Join us!
About the Team
The Instacart marketing team is highly analytical, moves fast and is focused on delivering quantifiable results. Our CRM Marketing team develops and delivers billions of messages a year across the company’s owned channels (email, mobile push, SMS, and in-app).
About the Job
- Build and maintain the tooling and technical infrastructure for whitelabel CRM programs
- Administer, configure, and maintain the ESP and each individual workspace per program.
- Partner regularly with Eng on system integrity, efficiency, and troubleshooting.
- Create and monitor complex automations with static and dynamic target and content.
- Ensure whitelabel partners have the tools necessary to set up campaigns, tests, segmentation and complex personalization logic.
- Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science to deliver impactful programs for our partners based on their unique needs.
About You
Minimum Qualifications
- 5-6 years of hands-on experience executing CRM programs, including backend setup and ongoing technical implementations and maintenance across systems
- Experience leveraging a complex marketing automation/CRM system like Braze, ExactTarget, or Responsys
- Deep expertise in customer segmentation, list management, deliverability and CAN-SPAM laws
- Experience with data-driven marketing and building programs that drive incremental results
- Exceptional project management skills and experience managing multiple competing projects/deadlines with extremely strong attention to detail
- Customer obsessed and a creative thinker; you care deeply about the customer experience
- Excellent analytical and quantitative skills
- Ability to effectively coordinate complex projects with multiple stakeholders through strong communication skills and ability to influence overall strategy
Preferred Qualifications
- Braze experience is a plus
- Fluency in HTML/CSS to debug emails ahead of each send
- Experience in the on-demand economy a bonus
- Comfortable with learning new technologies
Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.
Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.
For US based candidates, the base pay ranges for a successful candidate are listed below.