People Matter

Associate Manager, Consumer and Product & Technology Communications



Marketing & Communications, IT, Product
United States · Remote
Posted on Saturday, June 1, 2024

We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.


About the Role

We’re looking for an Associate Manager of Consumer, Product & Technology Communications to help tell stories about the Instacart brand and the innovative features we’re building in the Instacart app to transform grocery shopping by making it more affordable, effortless and personalized than ever before. This dynamic position will give you the opportunity to engage deeply with product communications, new technical and AI developments, data storytelling, and our award-winning brand marketing storytelling.

About the Team

At Instacart, our mission is to create a world where everyone has access to the food they love and more time to enjoy it together. The Consumer and Product & Technology Comms team is at the forefront of telling stories about how Instacart does just that.

Reporting to the Director of Consumer, Product & Technology Communications, this role is a vital part of our larger Communications group that includes Corporate & Employee Communications, Shopper & Policy Communications, and Ads & Retail Communications. Together, we tell the Instacart story to a diverse audience comprising customers, shoppers, current and future employees, advertising partners, and retailers.


Key Responsibilities:

  • Support the team’s Senior Managers and Director and assist with project management of various proactive announcements, including new partnerships, product updates, brand marketing initiatives, data stories and technology milestones
  • Develop an expertise in Instacart’s existing products, services and brand campaigns, and draft corresponding messaging including press releases, blogs, pitches, and internal communications
  • Proactively pitch and place coverage with tier 2 and 3 consumer, tech, business, grocery trade, and specialty media outlets to showcase how Instacart is working to make online grocery more accessible for everyone, and how the company is adopting AI to transform grocery into a highly personalized shopping experience
  • Assist in managing Instacart’s technical and engineering blog
  • Support the team on inbound press requests related to Instacart products, technology, and unique consumer grocery purchasing data
  • Collaborate with the team’s embedded data specialist to creatively mine for unique evergreen consumer data story angles based on Instacart’s industry-leading grocery data
  • Support the rest of the Consumer, Product & Technology Communications team as they work cross functionally with colleagues across the broader Communications team, as well as Instacart’s Product, Engineering, and Marketing teams to develop and execute communication plans and strategies.
  • Track media coverage, build media lists, facilitate legal reviews and conduct specialty research projects for the Communications team


Minimum Qualifications

  • Bachelor’s degree, ideally in Communications, Public Relations, Journalism, or related field
  • 3+ years of experience in communications or public relations, focusing on consumer products, brand communications, or technology communications
  • Strong media relations management and an understanding of the media landscape
  • Exceptional skills in storytelling, writing, and editing
  • Outstanding organizational skills, meticulous attention to detail and impeccable judgment
  • Ability to maintain composure and effectiveness under pressure

Preferred Qualifications

  • In-house experience in a similar role
  • Proven track record of supporting complex PR campaigns internally and externally
  • Self-starter, highly proactive and energetic team player who is deeply committed to quality and excellence
  • Excellent interpersonal and project management skills, capable of working collaboratively across multiple teams
  • Adaptability to rapidly changing trends, requirements, and team dynamics
  • Outstanding time-management and prioritization skills, with the ability to excel at multiple priorities under short deadlines
  • A creative flair and interest in developing unique storytelling angles and ideas that will break through the crowded media landscape

Elevate our brand and product narrative by joining Instacart as an Associate Manager of Consumer and Product & Technology Communications. Apply today to contribute to a forward-thinking team that values transparency, creative problem-solving, and passionate storytelling in the dynamic world of online grocery and technology.


Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

$113,000$125,000 USD
$108,000$120,000 USD
$104,000$115,000 USD
All other states
$94,000$104,000 USD