VP, Marketing - Bay Area
House Rx
The Opportunity
House Rx is a high-growth HealthTech company revolutionizing the Specialty Pharmacy landscape. We are seeking a strategic, high-energy VP of Marketing to own our brand narrative, drive customer acquisition, and establish us as the category leader in medically integrated dispensing.
As a leadership hire, you will move fluidly between high-level strategy and hands-on execution. You will be responsible for scaling a brand that sits at the intersection of clinical excellence, patient empathy, and cutting-edge technology.
Our VP of Marketing will be a "builder-strategist"—someone capable of refreshing our foundational brand identity while simultaneously launching a data-driven thought leadership engine and partnering with our Commercial team on our go-to-market (GTM) strategy. This is a remote role, with a strong preference for Bay area candidates.
Core Responsibilities
Strategic Brand Leadership
- Define and own the brand identity, ensuring a consistent and empathetic voice that resonates with patients managing chronic, complex conditions.
- Lead a complete overhaul of the House Rx website to better reflect our technical maturity and serve multiple stakeholders
Sales Enablement
- Work closely with the commercial and customer success team to make sure our customer-facing materials tell the House Rx story in a compelling and consistent way
- Provide oversight and strategic leadership to our Director of Events to make sure House Rx’s presence at conferences and other events has a high ROI
Content Marketing
- Develop high-quality content to establish House Rx as the clear thought leader in Medically Integrated Dispensing (including peer-reviewed journal contributions that serve as durable tools for commercial teams)
- Oversee PR efforts to secure earned media in healthcare and tech publications
- Systematically publish research, benchmarks, and trend analyses to defend the clinical/operational value of the MID model
Employee Brand
- Partner with the People team to drive recruiting marketing efforts and craft employee experiences that drive culture and commitment
About You
- Experience: 10+ years of marketing experience, with at least 3+ years in a leadership role within HealthTech
- Startup DNA: Proven ability to build & lead a marketing function from the ground up in a fast-paced, "series A or B" environment
- Domain Expertise a plus: Understanding of the sensitivities surrounding PBMs, Payors, and medically integrated dispensing is a plus
- Education: Bachelor’s degree from a leading university
Why Join Us?
A career at House Rx offers the chance to work with a talented group of mission driven entrepreneurs, healthcare professionals, and technology builders who are passionate about improving specialty care and values intellectual honesty, speed, and patient-centricity. We aren’t just shipping code - we are helping patients access life-saving medications.
At House Rx, we strive to build and maintain an environment where employees from all backgrounds are valued, respected and have the opportunity to succeed. You'll find a culture that supports open communication, embracing failure as a learning opportunity, and always being open to new ideas—no matter how radical. We’re committed to creating a positive and collaborative culture to achieve our mission.
In particular, we offer:
- Flexible work hours and flexible paid time off
- Generous parental leave
- Comprehensive healthcare, vision and dental benefits
- Competitive salary and equity stake
We’re backed by forward-thinking investors committed to transforming healthcare, including Bessemer Venture Partners, First Round Capital, LRV Health, NEA, Town Hall Ventures, Khosla Ventures, Maverick Ventures, 1984.vc, and Character.
Expected Full-Time Base Salary: $190K-$210K+
This range represents the low and high end of the anticipated base salary/wage. The actual base salary/wage will depend on several factors, including experience, knowledge, and skills. Actual compensation packages may include other elements equity, paid time off and benefits.