Website Operations Specialist (Hybrid)
Homebase
You are a bar raiser, which means you come with
2-3+ years of experience in website operations, web project management, or a similar role.
Proficiency in Webflow or similar CMS platforms.
Experience managing website update workflows and collaborating with developers and content teams.
Understanding of SEO, website performance optimization, and analytics tools.
Excellent project management skills with experience in agile methodologies.
Strong communication skills and the ability to translate technical requirements for non-technical stakeholders.
Experience with A/B testing, conversion rate optimization (CRO), and web analytics (Google Analytics, GTM, etc.), and a curiosity to learn more
Knowledge of basic HTML, CSS, and JavaScript for troubleshooting purposes.
Previous experience in a fast-paced SaaS or startup environment.
You will make an impact by
As a Website Operations Specialist, you’ll oversee the execution, optimization, and technical enablement of Homebase’s website. This role supports cross-functional teams in executing page builds, website updates, and campaign launches efficiently. This role will manage web development workflows, and ensure our website is performing optimally. The ideal candidate has a blend of project management expertise, technical proficiency in Webflow, and an understanding of website performance, SEO, and content strategy.
Key Responsibilities
Website Operations & Execution
Manage website updates, ensuring timely execution of content changes, redirects, and technical enhancements using Webflow.
Intake and prioritize website-related requests from various stakeholders (Marketing, Product, Content, and Brand Design teams).
Plan and manage website sprints, brief developers, track progress and ensure timely delivery of updates.
Ensure the website maintains high performance, uptime, and security.
Process Strategy & Optimization
Define and refine the web operations process from request intake to implementation.
Identify inefficiencies in the hand-offs between PMM, Content, Brand Design, and Development teams and propose solutions for improved collaboration.
Develop best practices for web updates and ensure alignment with broader marketing and brand strategies.
Technical Support & Enablement
Serve as the Subject Matter Expert (SME) for Webflow, providing guidance and troubleshooting for internal teams.
Support SEO initiatives, content updates, and accessibility improvements.
Create training materials and documentation to enable non-technical team members to execute basic website updates.
What to Expect During the Interview Process:
Meet the Talent Acquisition team
Meet the Hiring Manager
Participate in a Technical Interview
Meet the Leadership team
Professional Reference Checks
Background Check + Offer Stage
Welcome to the team, Homie💜🎉
Diversity, Equity, and Inclusion at Homebase:
At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!
**Interview Recording Notice
By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.
About Us
Our mission is to make small business teams unstoppable.
Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.
We're based in San Francisco, Houston, Denver, and Toronto. We're backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.
You'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve.
So what do you say, will you join us on our mission to empower small businesses?