People Matter

Intern, Local Marketing (Hybrid)



Marketing & Communications
St. Petersburg, FL, USA
Posted on Thursday, July 11, 2024

Hi, Future Homie!

As a Homie, you'll be part of an unstoppable team that puts customers first, embraces each day with excitement, and strives for excellence in everything you do. We’re revolutionizing the way small businesses manage their teams and grow their business. What this means for you is a shared passion for innovation and making a difference for the people we serve. So what do you say, will you join us on our mission to empower small businesses?


You are someone who is plugged deeply into your city’s pulse. You are equal parts creative and analytical and you get things done. You understand relationships and the people behind those relationships. You are someone who loves the energy small businesses bring, and the sense of community they offer. You understand how small businesses run in your city. You are passionate about helping small businesses discover products that will make their work and lives better.

The Job

Reporting to the Product Marketing & Brand Lead, this 4-6 month internship will be focused on developing Homebase’s presence in local markets. You will work closely with the marketing and sales teams to understand and communicate with the customer and create the first set of strategic relationships in your city to build advocacy. You will lean on existing customer champions and find ways to create referral connections from these champions. You will be the face of Homebase in your city. Your work will ultimately drive brand awareness and create a viral word-of-mouth loop in driving small business owners & managers to Homebase.

You will make an impact by
  • Identifying and building relationships with key small business influencers and partners such as the local Chamber of Commerce and Main Street
  • Developing the right media strategy to create awareness for Homebase based on your insights into the city’s culture and events
  • Building a locally relatable yet differentiated social presence that drives virality within the small business community
  • Setting up Homebase’s first local customer advocacy program that accelerates the referrals and recommendation engine
  • Creating and operationalizing a city playbook based on data-driven learnings that can be scaled to other cities in America
  • Working cross-functionally with marketing and offline Sales to create a connected selling experience
You are a bar raiser, which means you come with
  • Experience working in a small business or partnering with the SMBs
  • A strong bias for action, and exceptional communication and operations skills
  • Deep customer empathy
  • Excellent project management skills
  • Analytical mindset and comfort using data to diagnose and inform decisions
  • Been curious, detail-oriented, and a problem-solver
  • Completed or currently pursuing a BA/BS degree
  • Experience in events and activations is a plus

Diversity, Equity, and Inclusion at Homebase:

At Homebase, we take pride in fostering a welcoming space where every Homie of every gender, age, orientation, culture and walk of life can be their full selves. Diverse perspectives empower us to build the best-in-class platform for small businesses and hourly shift workers. We recognize that experience comes in many forms, so if you think you’re close to what we’re looking for (even if you don’t meet 100% of the qualifications), we encourage you to apply!

About Us:

Our mission is to make small business teams unstoppable.

Homebase is the everything app for hourly teams, with employee scheduling, time clocks, payroll, team communication, HR, and more. More than 100,000 small (but mighty) businesses rely on Homebase to make work radically easy and give their teams superpowers. As the leader in small business team management, Homebase tracked 1+ billion hours for 2.5+ million workers last year.

Homebase is based in San Francisco, Houston, Denver, and Toronto. We are backed by leading venture investors L Catterton Growth, Emerson Collective, Notable Capital, Bain Capital Ventures, Khosla Ventures, Baseline Ventures, Cowboy Ventures, Bedrock Capital, and PLUS Capital.

At Homebase, we value our differences, and we encourage all to apply. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law. Homebase is proud to be an equal opportunity employer and participant in the U.S. Federal E-Verify program. Accommodations will be provided during the hiring process if needed. Please advise us of any accommodations needed within your application to ensure fair and equitable access throughout the recruitment and selection process.

**Interview Recording Notice

By participating in interviews with Homebase, you consent to the use of Metaview, a recording and transcription tool, during the interview process. Please be aware that all interviews may be recorded and transcribed for the purpose of evaluating candidates and ensuring the quality of our recruitment process. If you do not consent to being recorded, please inform the Talent Team at the beginning of the call, and appropriate arrangements will be made to accommodate your preference. Your privacy is important to us, and the recorded interviews will only be used for internal evaluation and assessment of candidates.