Hello Heart is the only digital therapeutics company to focus exclusively on heart disease, the leading cause of death for U.S. adults. Through a connected device and mobile app that uses AI, behavioral science, and personalized digital coaching to drive lifestyle changes, Hello Heart empowers people to embrace healthier behavior, which can reduce the risks of high blood pressure and heart disease. It also helps users catch blood pressure readings that are extremely high and encourages them to talk to their doctor to identify potential risk in time. Validated in peer-reviewed studies and trusted by leading Fortune 500 companies, Hello Heart is easy to use and works alongside an employer’s benefits ecosystem. Founded in 2013, Hello Heart is a member of the American Heart Association’s Innovators’ Network and is part of the CVS Health Point Solutions Management program. Hello Heart is backed by leading VCs including Stripes, Khosla Ventures, IVP, Blue Run and Resolute. Visit www.helloheart.com for more information.

About The Role:

We’re looking for a VP, Member Marketing to join our growing marketing team. You’ll report to the CMO. In this role, you will develop acquisition and lifecycle marketing strategies to support growth campaigns through a collaborative cross-functional process. This person will manage the day-to-day, hands-on creation, implementation, and optimization of acquisition initiatives through direct mail, email and digital. The ideal candidate is passionate about the end-to-end customer journey, is data-driven, is a natural at customer-focused marketing, and is relentless at pursuing optimization opportunities, testing, and creative ideation to build a world-class acquisition program.

You Will

Own execution of acquisition-focused initiatives for Hello Heart, including ideation, briefing, creative, managing timelines, pulling audiences, segmentation, scheduling/set-up, and post-send reporting.
You will be responsible for hitting enrollment targets and managing a world-class team that increases the rate of growth, reduces CAC and increases user LTV.
Continuously conduct A/B tests and analyze results to garner insights to improve engagement, and optimize for key revenue drivers, and customer acqusition.
Monitor content KPI metrics, conduct data analysis, and generate reports to evaluate content effectiveness and make data-driven decisions.
Ensure high quality and error-free implementation, testing and QA of email marketing campaigns.
Partner with leads in analytics, customer experience and product growth to meet company goals

You Have:

8+ years experience in direct-to-consumer acquisition marketing experience
A proven track record of driving acquisition and lifecycle marketing strategy
Ample experience working with and influencing cross-functional partners (product, design, copywriting, customer experience)
Hands-on experience with Braze, Iterable, Marketo, or similar ESP
Excellent organizational and prioritization skills, and attention to detail.
Strong campaign management and problem-solving skills
Strong analytical background with experience using various testing methodologies with experience in data-driven marketing
Ability to drive experimentation focused on core success metrics
Ability to communicate the benefits of strategies to business audiences of all levels
Experience driving multiple projects and prioritizing in a fast-paced environment
Eagerness to be hands-on and proactive
Strong desire and curiosity to learn
An in-depth understanding of the healthcare, wellness, or CPG industry a plus
Knowledge of HIPAA regulations a plus

Hello Heart has a positive, diverse, and supportive culture - we look for people who are collaborative, creative, and courageous. Oh, and if you want to see some recent evidence of the fun things we do at Hello Heart, check out our Instagram page.

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