Head of Growth Marketing
Growth Book
GrowthBook is an open-source platform for feature flagging and A/B testing that enables companies of all sizes to measure the impact of application changes they release. We are focused on bottom-up adoption and building a product that our customers love to use. GrowthBook is already used in production by thousands of companies, and we’re just getting started! We are looking for a head of growth marketing to help accelerate our growth.
We’re a small team distributed across the USA and are expanding our team’s presence in Europe. We’re backed by YCombinator (W22) and Khosla Ventures. If you love the challenges of fast-growing startups, with the ability to take ownership and get your hands dirty, then GrowthBook is for you!
Position Overview:
As the Head of Growth Marketing at GrowthBook, you will develop and execute strategic marketing initiatives to drive user acquisition, engagement, and revenue growth. You will collaborate closely with cross-functional teams to achieve key business objectives and hire your team as needed. As a small company, a well-qualified candidate can also implement marketing strategies.
Key Responsibilities:
- Develop and implement a comprehensive growth marketing strategy to drive user acquisition, retention, and revenue growth.
- Oversee and/or execute our multi-channel marketing campaigns, including digital advertising, email marketing, content marketing, social media, and more.
- Use event-based behavioral triggers within the product and the website to effectively reach and retarget users, prospects, and customers and get them to take action to improve acquisition and retention.
- Collaborate with product, sales and other teams to optimize conversions and engagement across the funnel: from SEO, SEM to landing pages to lead generation and conversion
- Develop a strategy and framework for product launches: Identify the proper channels and sufficient segmentation for the appropriate campaign.
- Develop a pipeline and backlog for growth experiments within the product and across marketing channels. Validate hypotheses by testing audience sources and segments, creative, and messaging as well as optimizing onboarding and parts of the funnel, and working with developers as needed.
- Use data-driven insights and analytics to measure campaign performance, identify areas for optimization, and drive informed decision-making. Eat our own dog food by a/b testing everything in the funnel from campaigns to comms to segmentation to landing pages to pricing
- Manage marketing budgets, allocate resources effectively, and track ROI to ensure efficient use of marketing investments.