Director, Product Marketing and Management
Marketing & Communications, Product
San Diego, CA, USA
USD 180k-230k / year + Equity
ABOUT GENALYTE
At Genalyte, we’re revolutionizing diagnostic testing to empower a healthier future. Genalyte is a San Diego-based diagnostics company developing the Merlin platform, a novel photonic ring resonator-based system designed to deliver rapid, multiplexed diagnostic results. We believe that timely and accurate health insights shouldn’t be a luxury, but a necessity. We are driven by a vision where advanced diagnostic capabilities are accessible, efficient, and seamlessly integrated into healthcare. Genalyte is more than just a laboratory; we are advocates for health empowerment, dedicated to providing insights that can transform lives and communities.
WHY WORK FOR US
Joining Genalyte at this pivotal pre-commercial stage means your work will have real, visible impact — on our technology, our culture, and ultimately on how diagnostic testing is delivered to patients. Regardless of your role, you'll be part of a collaborative team working closely with leadership to build something meaningful from the ground up. Genalyte offers competitive compensation including base salary, significant equity participation, and a comprehensive benefits package. This is a rare opportunity to grow alongside a high-impact company at a genuinely exciting moment in its journey.
POSITION SUMMARY
The Director of Product Marketing and Management will play a key role in defining and delivering Genalyte’s diagnostic products and technology solutions. This role will serve as the bridge between customers, engineering, operations, and commercial teams to ensure that Genalyte’s products meet market needs and align with the company’s strategic goals. The Product Manager will own the product lifecycle, including from concept to commercialization and translating customer insights and business requirements into actionable plans. The ideal candidate combines strategic thinking with technical understanding and has a strong track record of successfully managing complex products in a fast-paced, regulated environment.
ESSENTIAL FUNCTIONS & RESPONSIBILITIES
These may include but are not limited to:
Develop and execute product roadmaps that align with Genalyte’s business strategy and customer needs
Understand market segmentation, and develop phased go-to-market strategies
Gather and analyze customer feedback, market data, and clinical insights to define product requirements and prioritize features
Develop business models and work with finance to generate pro forma financial models
Partner closely with Engineering, Systems Integration, and Operations teams to translate product concepts into functional, manufacturable solutions
Serve as the voice of the customer throughout the product development process, ensuring usability and value alignment
Define success metrics for products and monitor post-launch performance to drive continuous improvement
Support regulatory, quality, and documentation processes to ensure compliance with FDA, and other relevant standards
Coordinate cross-functional teams to manage timelines, deliverables, and communication throughout the product lifecycle
Evaluate competitive products and emerging technologies to identify opportunities for differentiation and innovation
ADDITIONAL FUNCTIONS & RESPONSIBILITIES
Contribute to strategic planning and product portfolio management activities
Facilitate product-related training for internal teams, ensuring alignment on positioning and value proposition
Support business case development, pricing strategy, and financial modeling for new products and updates
Participate in key customer meetings, trade shows, and industry events to represent Genalyte’s products and gather market intelligence
EDUCATION, EXPERIENCE, KNOWLEDGE, SKILLS & ABILITIES
Prior experience in medical devices, diagnostics (IVD), or healthcare technology in a regulated environment required
Minimum Bachelor’s degree in Engineering, Life Sciences, Business, or a related field; MBA or advanced technical degree preferred
7+ years of experience in product management or related roles, preferably within diagnostics, medical devices, or healthcare technology
Strong understanding of product development processes in FDA regulated environments
Proven ability to drive projects from concept through commercialization
Excellent analytical, organizational, and communication skills
Ability to synthesize technical and business inputs into clear, actionable product strategies
Experience with customer research, market analysis, and competitive landscape evaluation
Passion for improving patient outcomes through innovation in diagnostic testing and healthcare delivery
TRAVEL REQUIREMENTS
Minimal; occasional travel for industry conferences, or partner meetings (<10%).
PHYSICAL REQUIREMENTS & WORK ENVIRONMENT
This is a primarily office-based role in San Diego, CA. Occasional visits to laboratory and engineering environments may be required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
COMPENSATION
The base salary range for this role is $180,000 - $230,000 a year. Individual pay may vary based on job-related skills, experience, and relevant education or training. In addition to base salary, this role includes meaningful equity participation, eligibility for the annual target bonus plan, and a comprehensive benefits package (health, dental, vision, and flexible time off policy).
EQUAL EMPLOYMENT OPPORTUNITY
Genalyte, Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic.