Senior Product Manager - Acquisition
Faire
About Faire
Faire is an online wholesale marketplace built on the belief that the future is local — independent retailers around the globe are doing more revenue than Walmart and Amazon combined, but individually, they are small compared to these massive entities. At Faire, we're using the power of tech, data, and machine learning to connect this thriving community of entrepreneurs across the globe. Picture your favorite boutique in town — we help them discover the best products from around the world to sell in their stores. With the right tools and insights, we believe that we can level the playing field so that small businesses everywhere can compete with these big box and e-commerce giants.
By supporting the growth of independent businesses, Faire is driving positive economic impact in local communities, globally. We’re looking for smart, resourceful and passionate people to join us as we power the shop local movement. If you believe in community, come join ours.
About the Team
The Acquisition team plays a critical role in expanding Faire’s retailer base. This team drives top-of-funnel growth through key channels like SEO, SEM, and other organic and paid strategies — helping retailers discover Faire, sign up, and get started seamlessly.
- Establish Faire as the go-to spot to buy wholesale – Ensure Faire is the top option whenever and wherever retailers are searching for wholesale inventory.
- Introduce retailers to Faire – Help retailers immediately find curated products for their stores and grasp the benefits from buying them through Faire.
- Reach & reengage retailers – Expand Faire’s reach and discoverability, so that more new retailers come to Faire and more existing customers reorder. By connecting retailers with a marketplace they can trust and rely on, we help them build thriving businesses that support their communities.
What you’ll do
As the Senior Product Manager on acquisition, you’ll shape our acquisition strategy end-to-end, execute along with your team & cross-functional partners, and deliver a best-in-class experience to retailers.
- Own strategy and roadmap for retailer acquisition, spanning SEO/SEM, signup flows and early conversion.
- Partner with design, engineering, data science, marketing, partnerships, and sales to drive execution across initiatives.
- Define hypotheses, run experiments, and iterate quickly to drive measurable growth.
- Deeply understand customers through both qualitative insights and quantitative analysis.
- Work cross-functionally to align marketing, sales, and product efforts for maximum impact.
- Set clear success metrics and continuously optimize to improve conversion, efficiency, and user experience.
- Stay ahead of broader ecosystem shifts, including emerging technologies like AI that affect search and acquisition.
Qualifications
- ~8 years of total work experience, including ~5 years in product management.
- Background in engineering, data science, growth marketing, finance, or consulting preferred.
- Experience in fast-moving, high-growth tech environments — ideally in marketplaces.
- Experience with A/B testing, long-term holdouts, and modeling out product impact
- Experience influencing the Executive Team members on strategy and cross-functional initiatives.
- Experience collaborating with go-to-market, partnerships, and marketing teams.
- Exposure to or experience with SEO/SEM; quick learner and comfortable working with technical marketing concepts.
- Strong strategic thinking and execution skills, with a clear track record of driving business impact through product.
- Structured communicator and systems thinker who can make complexity simple.
- Highly customer-focused, using a mix of qualitative and quantitative insights to guide product decisions.
- Curious and forward-thinking about how emerging trends (e.g., AI) will impact user acquisition and growth.
Salary Range
San Francisco, CA and New York City, NY: The pay range for this role is $183,000-251,500 per year.
This role will also be eligible for equity and benefits. Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location. The base pay range provided is subject to change and may be modified in the future.
Effective January 2025, Faire employees will be expected to go into the office 2 days per week on Tuesdays and Thursdays. Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year. Specific Workplace and Information Technology positions may require onsite attendance 5 days per week as will be indicated in the job posting.
Applications for this position will be accepted for a minimum of 30 days from the posting date.
Why you’ll love working at Faire
- We are entrepreneurs: Faire is being built for entrepreneurs, by entrepreneurs. We believe entrepreneurship is a calling and our mission is to empower entrepreneurs to chase their dreams. Every member of our team is taking part in the founding process.
- We are using technology and data to level the playing field: We are leveraging the power of product innovation and machine learning to connect brands and boutiques from all over the world, building a growing community of more than 350,000 small business owners.
- We build products our customers love: Everything we do is ultimately in the service of helping our customers grow their business because our goal is to grow the pie - not steal a piece from it. Running a small business is hard work, but using Faire makes it easy.
- We are curious and resourceful: Inquisitive by default, we explore every possibility, test every assumption, and develop creative solutions to the challenges at hand. We lead with curiosity and data in our decision making, and reason from a first principles mentality.
Faire was founded in 2017 by a team of early product and engineering leads from Square. We’re backed by some of the top investors in retail and tech including: Y Combinator, Lightspeed Venture Partners, Forerunner Ventures, Khosla Ventures, Sequoia Capital, Founders Fund, and DST Global. We have headquarters in San Francisco and Kitchener-Waterloo, and a global employee presence across offices in Toronto, London, and New York. To learn more about Faire and our customers, you can read more on our blog.
Faire provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity or gender expression.
Faire is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs. To request reasonable accommodation, please fill out our Accommodation Request Form (https://bit.ly/faire-form)