Senior Manager, Lifecycle Marketing, Dasher
DoorDash
About the Team
The mission of our Retention Marketing team is to build lasting relationships with our audiences — consumers, Dashers, and merchants — from the moment they engage with DoorDash. We do this by delivering personalized, cross-channel experiences that drive loyalty, strengthen engagement, and help each audience find the products and services most relevant to them.
The Dasher Retention team focuses on helping Dashers succeed on the platform and feel supported at every stage of their journey. We do this through targeted lifecycle communications that educate, activate, and re-engage Dashers, while aligning fleet health with business goals.
About the Role
As the Senior Manager of Dasher Lifecycle Marketing, you will lead the team responsible for the end-to-end CRM strategy that supports Dashers across their full lifecycle, from onboarding through late-stage re-engagement. You will manage a team of eight and collaborate with Product, Integrated Marketing, Analytics, Campaign Operations, Supply and Operations, and Engineering to design high-impact programs that drive Dasher activation, quality, satisfaction, and retention.
You will own the development and execution of CRM programs across email, push, SMS, and in-app messaging. You will also lead the team’s campaign strategy, oversee performance measurement, and advance personalization through improved tooling, targeting, and data infrastructure.
This role sits on the Dasher audience team, with a core objective of improving Dasher engagement, fleet quality, and retention. You will report into the Director of Lifecycle Marketing on our Growth Marketing team within the Marketing organization.
You’re excited about this opportunity because you will…
- Own the full CRM lifecycle strategy for Dashers, including onboarding, activation, engagement, and churn mitigation
- Lead and develop a high-performing team of eight Lifecycle Marketers who build and execute campaigns that drive business results and fleet health
- Oversee all CRM programs and campaigns, ensuring they deliver a cohesive, personalized, and effective Dasher experience
- Partner with Campaign Operations to ensure all lifecycle campaigns are launched with consistency, speed, and high quality
- Lead the development of quarterly and annual CRM roadmaps and strategic plans that align with Dasher business priorities
- Partner with Analytics to define KPIs, analyze performance, and develop clear benchmarks and reporting rituals
- Collaborate with Product, Supply and Operations, Integrated Marketing, and Engineering to scope and launch cross-functional initiatives that scale personalization, education, and operational efficiency
- Advance technical and strategic CRM capabilities by improving targeting logic, creative tooling, journey management, and experimentation infrastructure
- Drive innovation in personalization and automation by partnering with MarTech, Engineering, and Analytics to unlock new levers and channels
- Represent lifecycle marketing in roadmap planning, leadership reviews, and cross-functional working groups
We’re excited about you because…
- 8 or more years of experience in lifecycle, CRM, retention, or growth marketing
- 3 or more years of experience managing high-performing teams with a focus on ownership, accountability, and results
- A track record of delivering business impact through cross-channel marketing programs, including onboarding, engagement, and churn mitigation
- Strong stakeholder management and interpersonal skills, with experience influencing across Product, Analytics, Operations, and Engineering
- Hands-on experience with CRM technology platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar ESPs and segmentation tools
- Strong analytical skills with the ability to turn data into insights and actions. SQL proficiency is a plus
- Excellent organizational skills and the ability to manage multiple priorities and timelines
- A growth mindset, a collaborative spirit, and a bias for action
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT in NYC. As part of the hiring and/or promotion process, we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound from August 21, 2023, through December 21, 2023, and resumed using Covey Scout for Inbound again on June 29, 2024.
The Covey tool has been reviewed by an independent auditor. Results of the audit may be viewed here: Covey
Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.