Senior Associate, Offline Paid Marketing, Consumer
DoorDash
About the Team
DoorDash’s mission is to grow and empower local economies. By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses. To further this mission, we’re looking for a marketer who will sit at the intersection of growth, brand, product, and operations, to develop integrated marketing strategies for our consumer business at DoorDash. The integrated marketing team is a group of marketing generalists responsible for translating business goals into marketing strategies and serving as the general manager across the organization to bring those strategies to market.
About the Role
The Consumer Offline Paid Marketing team is looking for a strategic, entrepreneurial, and data-driven marketer to grow DoorDash's Marketplace. This role will report into an Offline Manager (team lead) and will be responsible for the end-to-end media campaign management inclusive of strategic recommendation, execution and reporting to grow DoorDash’s brand relevance and first choice consideration.
You’ll play a foundational role in redefining and evolving our approach to awareness and high reach media and contribute to growing brand health and long-term monthly active user goals against key strategic audiences. Through the impact of your work, you will help us re-imagine the way we drive deeper consumer engagement across various use cases and product offerings.
You’re excited about this opportunity because you will…
- Responsible for day-to-day operational management of offline media channels and campaign execution and management, inclusive of media recommendation, budget management and data/analytical reporting
- Work closely with agency partners to develop media and brand media integration strategies & tactical recommendations to deliver against business briefs in service of growing brand consideration for key audiences and brand health
- Collaborate cross-functionally with internal stakeholders to inform media recommendations using subject matter expertise, consumer knowledge and data driven insights
- Familiarity with measurement tools to deep dive into root cause analysis and support succinct post campaign reports and any performance reporting cadences
- Build foundational understanding across the offline media mix and our media/streaming partner’s product offerings to contribute to and elevate go to market media plans
- Support establishing new processes & playbooks required to optimize team operations and develop best practices
We’re excited about you because you have…
- Bachelor’s degree or higher; MBA a plus
- 4+ years managing and executing tactical, large-scale advertising campaigns across offline and/or brand marketing channels (i.e. OTT/CTV, streaming audio, OOH, brand partnerships and sponsorship media IP, broadcast TV, content).
- Has experience with paid media planning, buying and optimization either at an agency or in-house as a client, ideally at a high growth consumer brand.
- A love for collaborating and working on a team with extensive cross-functional experience partnering with groups across marketing (paid media, brand, content, studio production, analytics etc.)
- Excellent verbal / written communication and presentation skills and are able to organize critical info both to senior leaders, external partners, and cross-functional stakeholders.
- You’re not afraid to get your hands dirty and get deep into the data yourself, with experience sifting through a detailed analysis and synthesizing actionable insights to make data-driven decisions. You do this while still having a strong bias for action and being able leverage your intuition when you don’t have all the data you might need.
- A creative and entrepreneurial mindset - you enjoy tackling unsolved problems, building new processes and ways of thinking, and finding creative solutions with limited resources.
Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only
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Compensation
The successful candidate’s starting pay will fall within the pay range listed below and is determined based on job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions. Base salary is localized according to an employee’s work location. Ranges are market-dependent and may be modified in the future.
In addition to base salary, the compensation for this role includes opportunities for equity grants. Talk to your recruiter for more information.
DoorDash cares about you and your overall well-being. That’s why we offer a comprehensive benefits package to all regular employees, which includes a 401(k) plan with employer matching, 16 weeks of paid parental leave, wellness benefits, commuter benefits match, paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act). DoorDash also offers medical, dental, and vision benefits, 11 paid holidays, disability and basic life insurance, family-forming assistance, and a mental health program, among others.
To learn more about our benefits, visit our careers page here.
See below for paid time off details:
- For salaried roles: flexible paid time off/vacation, plus 80 hours of paid sick time per year.
- For hourly roles: vacation accrued at about 1 hour for every 25.97 hours worked (e.g. about 6.7 hours/month if working 40 hours/week; about 3.4 hours/month if working 20 hours/week), and paid sick time accrued at 1 hour for every 30 hours worked (e.g. about 5.8 hours/month if working 40 hours/week; about 2.9 hours/month if working 20 hours/week).
About DoorDash
At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.
DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.
Our Commitment to Diversity and Inclusion
We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.
Statement of Non-Discrimination: In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, or veteran status. Above and beyond discrimination and harassment based on “protected categories,” we also strive to prevent other subtler forms of inappropriate behavior (i.e., stereotyping) from ever gaining a foothold in our office. Whether blatant or hidden, barriers to success have no place at DoorDash. We value a diverse workforce – people who identify as women, non-binary or gender non-conforming, LGBTQIA+, American Indian or Native Alaskan, Black or African American, Hispanic or Latinx, Native Hawaiian or Other Pacific Islander, differently-abled, caretakers and parents, and veterans are strongly encouraged to apply. Thank you to the Level Playing Field Institute for this statement of non-discrimination.
Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.
If you need any accommodations, please inform your recruiting contact upon initial connection.