People Matter

Associate Manager, Strategy & Operations - Dasher Experience



Toronto, ON, Canada · Vancouver, BC, Canada
Posted on Friday, May 10, 2024

About the Team

The Dasher & Logistics team is responsible for ensuring every delivery is completed with speed, accuracy and a positive Consumer, Merchant and Dasher experience. We’re building the world’s leading last-mile logistics platform and we believe that to accomplish this we’ll need to disrupt ourselves a few times along the way! Our team owns initiatives that touch all parts of the Dasher & Logistics life cycle ranging from cost & quality to Dasher pay, to Dasher retention, to order batching and beyond.

About the Role

We are looking to bring on a strategic, solution-oriented, and creative experience and retention marketer to join the Canadian Dasher & Logistics team. In this role, you will focus on launching and iterating on CRM programs that drive dasher retention and ensure that Doordash remains their go-to platform because of the great experience you craft for them. The ideal candidate can think big picture and ideate on the Dasher lifecycle in one moment, and seamlessly transition into the weeds of campaign execution and reporting in the next. They have experience building consensus with cross-functional teams, building trusted relationships with cross-functional partners, and excel at making data-informed decisions to accomplish campaign and business objectives.

Key areas of support include: creating and maintaining campaigns & workflow strategy, including offer, cadence, and audience testing; analyzing the impact of initiatives on key business metrics like retention rate, click-through rate, and cost per incremental hour and dasher; creative ideation & iteration, including creative optimization w/ the help of internal creative resources; consulting and overseeing strategy for various Dasher workstreams. In this role, you will collaborate with all parts of the business (strategy & operations, product marketing, analytics, legal) and with our core Dasher Retention team to create and execute strategies that engage and retain active dashers on our platform.

You will report to our Manager of Dasher Logistics in our Canada Strategy & Operations organization.

You’re excited about this opportunity because you will…

  • Work to support our Canadian dashers through thoughtful, strategic, multi-channel CRM strategies for all businesses such as marketplace, Drive, Dasher Shop and Deliver
  • Manage end-to-end development and execution of omnichannel campaigns
  • Create ad-hoc campaigns, as well as detailed dasher journey, flows with actionable trigger points to drive hours from dashers based on their feedback and dasher insights
  • Lead communications to Dashers to support urgent operations and improve merchant understanding of the dasher lifecycle
  • Be responsible for tracking your initiatives, reporting progress out to the team proactively and identifying the next steps from campaign learnings
  • Establish a strong working relationship with cross-functional stakeholders in our Product, Legal, Marketing Operations, Analytics and Strategy teams
  • Create step-change improvement for our dashers through regular engagement and operating at the lowest level of detail to identify their needs
  • You are extremely comfortable with ambiguity and can take charge of these situations to strategize and deploy long-lasting solutions
  • You are process, people, and performance-oriented

We’re excited about you because…

  • Bachelor’s degree or equivalent experience
  • 4+ years experience in retention marketing, customer engagement, or CRM operations
  • Results-oriented with an exceptional track record of developing high-impact retention programs and exceeding performance targets
  • Highly motivated with an entrepreneurial spirit and ability to work independently, while also able to build strong internal relationships and consensus on initiatives
  • Strong analytical skills; able to create data-driven marketing strategies and end-to-end campaigns
  • Effective stakeholder management and interpersonal skills, with the ability to showcase your wins and quantify the impact of your work
  • You back your decisions up with data and you're comfortable pulling SQL and modeling
  • First-hand experience operating with marketing tools such as Taxi, Braze, Iterable and Campaign Manager is a plus

About DoorDash

At DoorDash, our mission to empower local economies shapes how our team members move quickly, learn, and reiterate in order to make impactful decisions that display empathy for our range of users—from Dashers to merchant partners to consumers. We are a technology and logistics company that started with door-to-door delivery, and we are looking for team members who can help us go from a company that is known for delivering food to a company that people turn to for any and all goods.

DoorDash is growing rapidly and changing constantly, which gives our team members the opportunity to share their unique perspectives, solve new challenges, and own their careers. We're committed to supporting employees’ happiness, healthiness, and overall well-being by providing comprehensive benefits and perks including premium healthcare, wellness expense reimbursement, paid parental leave and more.

Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

If you need any accommodations, please inform your recruiting contact upon initial connection.


The location-specific base salary range for this position is listed below. Compensation in other geographies may vary.

Actual compensation within the pay range will be decided based on factors including, but not limited to, skills, prior relevant experience, and specific work location. For roles that are available to be filled remotely, base salary is localized according to employee work location. Please discuss your intended work location with your recruiter for more information.

DoorDash cares about you and your overall well-being, and that’s why we offer a comprehensive benefits package, for full-time employees, that includes healthcare benefits, a 401(k) plan including an employer match, short-term and long-term disability coverage, basic life insurance, wellbeing benefits, paid time off, paid parental leave, and several paid holidays, among others.

In addition to base salary, the compensation package for this role also includes opportunities for equity grants.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on August 21, 2023.

Please see the independent bias audit report covering our use of Covey here.

British Columbia Pay Range:
$112,000$168,000 CAD