People Matter

Social Media & Influencer Marketing Executive



Marketing & Communications
Sofia, Bulgaria
Posted on Friday, May 31, 2024

About Daye:

At Daye, we're on a mission to bridge the gender pain gap and become the leading destination in menstrual, vaginal, and hormonal health. We have already established ourselves as a standout innovator in menstrual care, offering the world's first tampon for targeted pain relief, trusted by over 90,000 women. Now, we're expanding our proposition to include two great services that put your gynecological health back in your hands.

The first is a comprehensive Diagnostic Tampon to screen for STIs, HPV and vaginal infections.

The second is the world's first virtual Period & Pelvic Pain Clinic. Its designed to speed up the time to diagnosis for conditions like endometriosis and PCOS, as well as to offer personalised pain management plans, which maximise relief and minimise side effects.

Daye is now entering an exciting period of growth and expansion, with a focus on scaling our digital acquisition channels and helping Daye scale spend effectively on performance channels.

About the Opportunity:

In this role, you will help us raise awareness about gynaecological health and Daye's mission through compelling content and strategic partnerships with influential voices.

You will collaborate closely with the Marketing, Community, and Product teams, gaining a deep understanding of our business and product strategies. This is a global role, encompassing our presence in the UK, EU, and US markets and it is located in Sofia, Bulgaria.

What you'll be doing:

  • Develop and Execute Social Media Strategies: Lead the creation and management of engaging content across platforms like Instagram, TikTok and YouTube.
  • Content Creation and Management: Curate and manage daily posts, stories, and reels to keep our audience engaged.
  • Influencer Partnerships: Identify, approach, and build relationships with influencers that align with our brand values and marketing goals. Negotiate and manage influencer collaborations.
  • Performance Analysis: Analyse and report on the performance of social media campaigns, using insights to optimise future efforts.
  • Trend Monitoring: Stay updated with the latest social media trends, tools, and best practices.
  • Team Collaboration: Work closely with the marketing team to ensure cohesive brand messaging and align social media efforts with broader marketing strategies.

What you need to bring to the role:

  • Experience: 1-2 years of hands-on experience in social media and influencer marketing.
  • Skills: Strong understanding of social media platforms and their respective best practices.
  • Communication: Excellent written and verbal communication skills in English.
  • Creativity: A creative mindset with the ability to generate innovative content ideas.
  • Analytics: Experience with social media analytics tools.
  • Organisation: Strong organisational skills and attention to detail.
  • Autonomy: Ability to work independently and manage multiple projects simultaneously.
  • Work Ethic: You take pride in your work and the quality of your work, and have the discipline required to deliver strong results in short timelines.
  • Comfort with Ambiguity: You understand that startups are a dynamic environment, characterised by experimentation and change. You feel confident navigating complex tasks with limited context. A blank canvas does not intimidate you.

Why join us?

Working at Daye, you'll be collaborating with a passionate, motivated, and international group of top performers. Our team is big enough for growth but lean enough for you to make a real impact. We're always pushing boundaries - it's the first step to a fulfilling and rewarding career. We move fast and are not afraid of making mistakes or adapting. We believe no problem is too big to solve. We also believe everyone is an owner, giving all of us at Daye the scope and space to grow.

For this, we offer:

  • Growth: Paid training opportunities (e.g., certificates, conference visits).
  • Hybrid and Flexibility: Work whenever and wherever works best for you, Flexi Fridays.
  • Parental Leave: Generous shared parental leave and return to work policy.
  • Healthcare: Private health insurance.
  • Wellness: Free coaching, Mental Health Days.
  • Work Environment: Diverse, yet like-minded, casual, and sociable community.

Does this role sound like a good fit? Apply today by sending us your CV.

Only shortlisted candidates will be contacted.