Influencer Marketing Specialist
Marketing & Communications · Full-time
Mumbai, Maharashtra, India
Role Overview
We are seeking a digitally savvy, experienced marketing mind to develop and execute our influencer marketing strategies and creative campaigns. If you are a team player who displays a positive, professional attitude at all times and know the influencer world, then you are the person we are looking for.
Responsibilities
● Developing, implementing, and managing Influencer Marketing strategy
● Developing effective content-driven plans, including development of influencer marketing
calendar
● Coordinating with influencers and craft custom promotional content by understanding their
marketing style.
● Ideate creative content (text, image, and video)
● Day to day account management, including the review of influencer trackers, reports, recaps,
maintaining database invoices, budget management, etc
● Track daily revenue and engagement through attribution platform and internal tools
● Initiate, collaborate groom the influencer community including reaching out to new
influencers, activating existing influencers, and build and maintain a strong relationship
● Research, locate, and engage potential influencers across all channels to build a pipeline of
talent
● Managing on-going influencer/brand ambassador programs
● Engaging with top micro-influencers operating in India across regions/sectors/platforms
● Generating recap materials post-campaign execution to measure and evaluate the value,
including ROI and performance metrics
Requirements
Experience- 2-3 years
● Bachelor's degree in Marketing
● Proven track record in outreach campaign strategies
● In-depth knowledge of the social media marketing industry
● Impeccable verbal and written communication skills
● Well-organized with great time management & project management skills
● Excellent interpersonal and relationship-building skills