Sr. Solutions Marketing Manager
Checkr
About Checkr
Checkr builds people infrastructure for the future of work. We've designed a faster—and fairer—way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that’s fast, smooth, and safe. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.
A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr is recognized on Forbes Cloud 100 2024 List and is a Y Combinator 2024 Breakthrough Company.
Checkr is looking for a Sr. Solutions Marketing Manager who will help us reach our customer acquisition and expansion goals by supporting strategic deals with customer-tailored content, and by driving content creation, field enablement, thought leadership and market research for high-priority audiences.
In addition, this role will drive other content creation and research projects as needs arise, including competitive research and enablement, and content for executive presentations to large audiences both internally and externally. What all these projects have in common is that we are tailoring the Checkr products we highlight to particular audiences based on their needs. An audience could be, for example, companies in a certain industry, a particular buyer persona, or an individual prospective enterprise customer.
This is a role for someone who can work rapidly and productively with deal teams, who enjoys storytelling and thought leadership, who can effectively synthesize product detail into compelling articulations of value, who can conduct research to gain and share market insights, and who knows how to efficiently gather information and feedback from cross-functional teams.
The role reports directly to our VP, Product & Customer Marketing. The role joins our recently-hired Solutions Marketing Lead in building out a successful Solutions Marketing practice at Checkr. The successful candidate for this role will bring a strong background in solutions marketing, sales enablement, product marketing and/or industry marketing in B2B technology companies.
Responsibilities:
- Directly support sales conversations with selected individual enterprise customers via customer-tailored content, presentations, talking points, RFP responses, and research, to maximize win rate and contract value.
- Create positioning, customer-facing sales presentations, collateral and web content for chosen high-priority audiences, such as industries, buyer personas
- Train customer-facing teams on our packaged solutions for key customer customer segments; gather continuous feedback from field teams on their experience selling these solutions
- Conduct market research with focus on key industries, personas or competitors, and share resulting insights to influence go-to-market decisions
- Author thought leadership content for large internal and external audiences, in the form of presentations, blog posts, contributed articles, etc.
- Contribute content for selected events, conferences and account-based marketing campaigns.
- Work with other marketers to drive programs and campaigns aimed at chosen industries or buyer personas, advising on strategy and contributing content
- Speak at industry and trade events
What you bring:
- 5-7 years of B2B marketing experience in solutions marketing, sales enablement, product marketing or industry marketing in technology companies with multiple product offerings
- Fast-moving and highly responsive to changing needs, with a strong drive to help sales teams win strategic deals with major accounts
- Expert creator of customer-facing sales materials, both with and without the help of internal design teams and/or creative agencies
- Natural storytelling skills with a gift for writing and the ability to create engaging content that speaks to customer pain points
- Market research and data analysis skills, both in conducting research directly via customer interviews and survey deployment, and in working with third-party research firms
- Strong listening skills and customer empathy, with the ability to efficiently gather, synthesize and incorporate feedback from multiple internal and external stakeholders
- Proven self-starter with a bias for action and a positive can-do attitude
- Comfortable speaking to large audiences with a strong stage presence
- Ability to thrive in fast-paced work environments, juggle multiple initiatives successfully and show adeptness at leveraging data to inform recommendations
What you’ll get
- A fast-paced and collaborative environment
- Learning and development allowance
- Competitive compensation and opportunity for advancement
- 100% medical, dental, and vision coverage
- Up to $25K reimbursement for fertility, adoption, and parental planning services
- Flexible PTO policy
- Monthly wellness stipend, home office stipend
At Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.
One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see our website.
The base salary range for this role is $155,257 - $182,655 in Denver, CO.
Equal Employment Opportunities at Checkr
Checkr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.
Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the San Francisco’s Fair Chance Ordinance.