Associate Director - Content Marketing and Campaigns
Cape Analytics
At Moody's, we unite the brightest minds to turn today’s risks into tomorrow’s opportunities. We do this by striving to create an inclusive environment where everyone feels welcome to be who they are—with the freedom to exchange ideas, think innovatively, and listen to each other and customers in meaningful ways. Moody’s is transforming how the world sees risk. As a global leader in ratings and integrated risk assessment, we’re advancing AI to move from insight to action—enabling intelligence that not only understands complexity but responds to it. We decode risk to unlock opportunity, helping our clients navigate uncertainty with clarity, speed, and confidence.
If you are excited about this opportunity but do not meet every single requirement, please apply! You still may be a great fit for this role or other open roles. We are seeking candidates who model our values: invest in every relationship, lead with curiosity, champion diverse perspectives, turn inputs into actions, and uphold trust through integrity.
Skills and Competencies
- Proven experience in content marketing and campaign management (minimum 10 years), with a focus on building brand awareness and generating qualified leads
- Exceptional writing and editing skills, with a portfolio of B2B-focused content (long and short-form)
- Strong project management abilities; able to track progress and milestones independently
- Analytical mindset; able to translate performance data into actionable insights
- Experience in or marketing to the Asset Management industry (required)
- Experience working for a B2B SaaS-based company or in financial services (preferred)
- Excellent communication and presentation skills; able to defend writing and strategic decisions
- Ability to collaborate with senior leadership and subject matter experts
- Eagerness to embrace and experiment with AI tools for market research, workflow optimisation, and content creation
- Customer-centric orientation with deep attention to detail
Education
- BA in journalism, English, communications, marketing or related field (required)
- Advanced degree (preferred)
Responsibilities
Develop and execute content and campaigns to drive thought leadership, qualified leads, and empower sales for Asset Management. This role is pivotal in developing and executing compelling content and multi-channel campaigns that drive thought leadership, generate a continuous pipeline of qualified leads (MQLs), and empower our sales teams.
- Drive content strategy and editorial calendar for Asset Management, aligning with business objectives
- Partner with business and marketing teams to create unified, customer-focused messaging
- Create compelling content for Asset Management professionals (blogs, social posts, white papers, website copy, videos, articles, customer stories, email copy, presentations).
- Direct holistic, multi-channel marketing campaigns (digital, email, social, events) to support go-to-market strategy
- Collaborate with Industry Practice Leads and subject matter experts to produce thought leadership and major campaigns (e.g., Private Credit)
- Champion a data-driven marketing culture; measure, analyse, and report on campaign performance and content ROI
- Partner with PR to supply stories and comments for media coverage
- Leverage AI tools for market research, workflow optimisation, and content creation.
About the team
Our Global Marketing – Asset Management team is responsible for telling Moody’s story, turning complex insights into decisive action for our clients.
By joining our team, you will be part of exciting work in content strategy, campaign management, and thought leadership, helping drive business growth and empower sales teams globally
Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.
Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.