Demand Generation and Marketing Operations (Remote)
Bidgely
Demand Generation and Marketing Operations
Who We Are
Bidgely (which means "electricity" in Hindi) is an AI-powered SaaS Company accelerating a clean energy future by enabling energy companies and consumers to make data-driven energy-related decisions.
Ranked #7 in Applied AI on Fast Company’s list of Most Innovative Companies in the World, Bidgely is putting customers at the center of the clean energy future.
What We Do
Powered by our unique patented technology, Bidgely's UtilityAI™ Platform transforms multiple dimensions of customer data - such as energy consumption, demographics, and interactions into deeply accurate and actionable consumer energy insights. We leverage these insights to empower each customer with personalized recommendations tailored to their individual personality and lifestyle, usage attributes, behavioral patterns, purchase propensity and beyond.
How We Do It
From a distributed energy resources (DER) and grid edge perspective, Bidgely is advancing smart meter innovation with data-driven solutions for solar PVs, electric vehicle (EV) detection, EV behavioral load shifting and managed charging, energy theft, short-term load forecasting, grid analytics and time of use (TOU) rate designs. Bidgely’s UtilityAI™ energy analytics provides deep visibility into generation and consumption for better peak load shaping and grid planning and delivers targeted recommendations for new value-added products and services. For more information, please visit www.bidgely.com or the Bidgely blog at bidgely.com/blog.
How You Fit In
Bidgely seeks a motivated Demand Generation and Marketing Operations to drive lead and pipeline generation across multiple channels (organic, paid, social, ABM, 3rd party syndication). This key role will collaborate with Revenue Operations to manage Marketing Operations tools and systems, enhancing top-of-funnel impact and demand generation. You’ll align digital marketing with inside sales to convert leads into pipeline opportunities, directly contributing to revenue growth. This position reports to the Head of Revenue Marketing.
How You Succeed
Success in this role means being data-driven, creative, and strategic, with a focus on optimizing marketing spend and pipeline generation.
Core Responsibilities
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Key owner for opening the “top of the funnel” by building, executing and optimizing demand generation campaigns, driving pipeline creation and meeting monthly & quarterly MQLs, meetings, opportunities and pipeline targets
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Define new ABM strategies on demand generation, branding, thought leadership, and related metrics on how to create a measurable results
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Scale the demand generation strategy to accelerate qualified MQL’s, SALs and SQLs conversions, by driving focused engagement through website, social, demo portal, and 3rd party content syndication channels
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Utilize demand generation systems - Salesforce CRM, Marketo Marketing Automation System and Analytics, Attribution Models and Demand Generation Tools
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Execute the web marketing (SEO, SEM) strategy with the website refresh + direct marketing (e.g. targeting advertising - retargeting, re-marketing, email campaigns)
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Work closely with content syndication channels to cast a wider net to drive Bidgely lead generation / demand generation
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Manage spends and campaigns across Google Adwords, Display, Paid Social etc. Work with Field marketing to promote and leverage events, webinars, etc.
Skills and Qualifications
Preferred
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Experience running end to end global campaigns
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Lead scoring and ABM intent signals
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Experience in creating optimized user flows for demo portals or digital platforms.
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Passion for AI tools
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Experience in the energy industry or passion for the clean tech space
Required
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3-5 years of experience working in a B2B/B2C SaaS start up with a track record of success in digital marketing and demand generation.
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Marketing Automation Expertise: Proficiency in Marketo is required, with expertise preferred. Familiarity with marketing automation tools is a must.
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Content Marketing: Create a cohesive content marketing strategy, crafting engaging content and copy to drive lead generation.
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Content Management: Comfortable working with WordPress for web/landing page needs, collaborating with design and development teams as necessary. Excellent verbal and written communication skills
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Data Driven Mindset and Analytical Skills: Experience with Google Analytics and Salesforce for campaign tracking, analysis, and reporting.
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Collaboration and Leadership: Proven experience working closely with inside sales teams to ensure marketing and sales alignment. Confident, driven dynamic leader
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Creativity and Strategy: Ability to think creatively, bringing fresh ideas to the table and crafting effective digital marketing strategies.
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Lead Generation: A solid understanding of demand generation and lead nurturing strategies.
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Optimization Mindset: A strategic mindset focused on optimizing spend for digital campaigns, particularly in areas like ads and paid search.
What You Get
Perks
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Growth Potential with a Startup: Seize the opportunity to grow with an innovative startup
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Collaborative Environment: Work with a passionate team united by the goal of a clean energy future
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Unique Tools: We provide all the tools you need to excel in your role
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Exclusive Employee Discounts: Enjoy discounts on movie tickets, technology, pet insurance, and more!
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Mentorship Programs: Opportunity to learn and receive mentorship from industry experts
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Flexible Work Arrangements: Benefit from flexible working arrangements
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Community Service Day: Participate in our community service day and give back
Benefits
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Medical, Dental and Vision Insurance coverage from day one
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HSA, FSA and DCFSA plans
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401(k) Plan
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Flexible Paid Time Off
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Annual wellness stipend
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Annual professional development stipend
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Paid Parental Leave
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Bereavement leave
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Mental Health and wellness resources for your whole family
Compensation
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The salary range for this position is $110,000-$130,000 annually.
In accordance with the California Equal Pay and Pay Transparency laws, the approximate annual base compensation range is listed above. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's location, experience, knowledge, skills, abilities, as well as internal equity among our team.
Location
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This is a remote role with 10% travel
Diversity, Equity, Inclusion and Equal Opportunity
At Bidgely we’re on a mission to make a difference and build a workplace where every unique voice is heard and celebrated. Here, we believe that celebrating the unique backgrounds, perspectives and abilities of every employee makes an impact not only for our company internally but also for our clients, customers and community. We are an equal opportunity employer and believe that the inclusive atmosphere we build together will enable every person to grow, contribute and thrive. Our hiring decisions are based on your skills, talent, and passion – not on your background, gender, race, age, or the quirky way you dance at office parties.
Bidgely is an EVerify employer