Account Executive

Ayasdi
Ayasdi

Sales & Business Development

Bangkok, Thailand · Thailand

Posted on Jul 21, 2026
Introduction

Account Executive

SymphonyAI Retail is a leading provider of advanced AI-driven solutions and services specifically designed for the retail industry. We empower retailers and consumer packaged goods (CPG) companies with innovative technology to enhance their operations, optimise decision-making, and deliver exceptional customer experiences.

We are seeking a highly motivated and results-driven Account Executive to join our team in Bangkok, Thailand, in a hybrid role combining strategic key account management with new business hunting across Southeast Asia. This individual will manage and grow one of our strategic retail and CPG accounts in Bangkok, owning senior stakeholder relationships and account expansion, while also driving new business sales across Thailand, Malaysia and Vietnam as primary markets, with Cambodia and Myanmar as secondary markets.


Job Description

Responsibilities

Strategic account management

  • Own and grow a strategic retail account based in Bangkok, acting as the primary point of contact for senior stakeholders and executive sponsors.
  • Develop and execute account growth plans that expand SymphonyAI Retail's footprint within the account, identifying upsell and cross-sell opportunities across the client's business units.
  • Build and maintain trusted relationships with C-suite executives, IT leaders, and business decision-makers to secure long-term partnership and renewal.
  • Monitor account health, usage and satisfaction, coordinating with customer success and delivery teams to ensure strong outcomes and reference-ability.
  • Prepare and deliver regular account reviews and growth forecasts to sales leadership.

New business development

  • Identify and prospect potential retail and CPG clients across Thailand, Malaysia and Vietnam (primary markets) and Cambodia and Myanmar (secondary markets), using industry contacts, market research, networking events and targeted outreach.
  • Understand the business needs and pain points of prospective clients to effectively position SymphonyAI Retail's solutions and services.
  • Conduct research and analysis of the Southeast Asian retail and CPG market to identify emerging trends, competitive landscape and opportunities for growth.
  • Build and maintain a robust pipeline of qualified leads and opportunities, ensuring consistent progress through the sales cycle across all markets.
  • Collaborate with internal teams to develop customised sales strategies and presentations that address client requirements in each market.

Consultative selling

  • Conduct consultative sales engagements with retail and CPG prospects and existing account stakeholders, engaging C-suite executives, IT leaders and business decision-makers.
  • Perform needs assessments and solution demonstrations that articulate the value proposition of SymphonyAI Retail's products and services.
  • Develop a deep understanding of clients' business challenges and present tailored solutions that align with their objectives, emphasising return on investment and long-term value.
  • Act as a trusted advisor, guiding both the strategic account and new prospects through their digital transformation journey.

Sales cycle management

  • Lead and manage the end-to-end sales process, from initial contact or account expansion opportunity through to contract negotiation and closure.
  • Develop and deliver sales proposals, presentations, and contracts that clearly outline the solution, pricing, and terms.
  • Collaborate with internal teams, including solution architects, product managers, and implementation specialists to ensure a seamless transition from sales to implementation.
  • Provide accurate sales forecasts and regular progress reports to sales leadership, covering both account growth and new business, and highlighting key wins, challenges, and areas for improvement.
  • Stay current on industry trends, market dynamics, and competitor activity across Southeast Asia, adjusting sales strategies accordingly.

Qualifications

  • Bachelor's degree in business administration, marketing or a related field.
  • 10+ years of successful enterprise sales experience in the retail technology or CPG industry, with a proven track record of achieving and exceeding sales targets.
  • Experience managing strategic or key accounts, including senior stakeholder relationships, alongside new business development.
  • In-depth knowledge of the retail and CPG sector, including key trends, challenges and opportunities across Southeast Asia.
  • Strong understanding of AI-driven solutions and their applications within the retail and CPG space.
  • Excellent communication, presentation and negotiation skills, with the ability to engage and influence stakeholders at all levels.
  • Demonstrated ability to build and maintain relationships with clients, resulting in long-term partnerships.
  • Self-motivated, proactive and results-oriented mindset, with the ability to work independently and as part of a team.
  • Exceptional problem-solving and analytical skills to identify clients' pain points and propose effective solutions.
  • Fluency in Thai and English required; additional regional language ability (Bahasa Malaysia or Vietnamese) is an advantage.
  • Willingness to travel across Thailand, Malaysia, Vietnam and secondary markets as required to meet with clients and attend industry events.

About Us

About SymphonyAI

SymphonyAI is building the leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth industries, including retail, consumer packaged goods, financial crime prevention, manufacturing, media and IT service management. Since its founding in 2017, SymphonyAI today serves 1500+ enterprise customers globally and has grown to 2,000 talented leaders, data scientists and other professionals across over 30 countries.

Please note that strictly no agency profiles will be accepted for this position. Any candidates submitted will be considered the property of SymphonyAI, and no fee will be payable regardless of subsequent hire. SymphonyAI reserves the right to contact and engage directly with any such candidates.