Job Description
Regional Marketing Manager, North America (Demand Generation)
Location: Remote (North America)
Reports to: Head of Global Marketing, Financial Services
Company: $130M ARR subsidiary of a $500M global provider of vertical AI solutions
About the Role
As the Regional Marketing Manager for North America, you are the engine that turns global messaging and strategy into regional pipeline impact. You will take globally developed value propositions, content, and campaigns, and translate them into high-performing, region-specific programs that drive engagement, accelerate deal cycles, and generate qualified pipeline for the North America Sales team.
You won’t develop core messaging or own global demand strategy—but you will localize, package, and deploy campaign assets for the region, orchestrate 1-few and 1-many ABM motions, manage high-impact regional field and partner programs, and ensure strong follow-through through the funnel.
This is a hands-on role for a marketer who thrives on execution excellence, sales partnership, accountability to metrics, and operating within a global marketing ecosystem.
Key Responsibilities
Regional Campaign Execution & Pipeline Delivery
Localize and execute global campaigns to fit the North American market, personas, regulatory context, and industry segments (e.g., insurance, banking, mid-market financial institutions).
Build and run multi-channel regional campaigns (email, paid media, webinars, field events, digital tactics) that turn global messaging into demand and pipeline.
Own regional performance across engagement, MQL quality, pipeline creation, and opportunity acceleration.
1-Few / 1-Many ABM (Regional)
Develop 1-few ABM programs for prioritized industry clusters or segments (e.g., insurance carriers, mid-market banks).
Implement 1-many ABM tactics using global content and assets: persona targeting, personalized email journeys, segment-specific landing pages, curated content bundles, etc.
Track and report on account penetration, engagement, MQAs, and conversion across regional target segments.
Field, Event, and Partner Marketing (Regional Ownership)
Plan and execute regional field events, executive roundtables, regional conferences, and workshops—leveraging global content playbooks.
Collaborate with cloud/SI/ISV partners to run co-marketing and co-sponsored regional events that drive shared pipeline.
Maximize pre-, during-, and post-event engagement and conversion.
Sales Alignment & Regional Enablement
Serve as the primary marketing partner for North America Sales leadership, AEs, and SDRs.
Ensure Sales is fully enabled with regionalized assets, event kits, outreach sequences, and follow-up instructions.
Drive consistent funnel hygiene and lead follow-through, ensuring regional leads progress appropriately through globally defined lifecycle stages.
Analytics, Reporting & Optimization
Track regional marketing performance across engagement, MQL→SAL→SQL conversion, pipeline sourced and influenced, and ABM engagement.
Provide insights on what’s working regionally and recommend adjustments to improve performance.
Maintain regional dashboards and contribute to global roll-up reporting.
Global Collaboration & Governance
Work closely with Global Product Marketing, Content, AR, Digital, and Operations to ensure alignment on messaging, content utilization, campaign sequencing, and metrics.
Provide regional inputs on content gaps, competitive trends, message resonance, and upcoming priorities.
Stay aligned with global processes for lead scoring, tech stack, vendor management, and budget governance.
Requirements
Must-Haves
5–8 years in B2B enterprise demand generation, campaign execution, or field marketing (SaaS/AI/FinTech/MarTech preferred).
Demonstrated success running regional campaigns that deliver measurable pipeline impact.
Experience executing ABM at scale (1-few, 1-many) with heavy persona targeting.
Hands-on expertise with HubSpot (both Marketing Hub and familiarity with Sales Hub), as well as familiarity with other marketing tools Clay, Canva, LinkedIn Ads, Sales Navigator, Demand Base, etc.
Familiarity with ABM platforms (Demandbase, 6sense), paid channels (LinkedIn Ads), and event platforms (Zoom/ON24).
Strong project management, communication, and stakeholder alignment skills.
Proven ability to work in a matrixed global environment—balancing regional execution with global consistency.
Deep understanding of enterprise sales cycles and how to accelerate deals with targeted marketing plays.
Nice-to-Haves
Experience marketing to financial services (banking, insurance, wealth, capital markets).
Background working with partner ecosystems (cloud providers, SIs, ISVs).
Success Metrics
You will be measured on your ability to drive:
North America pipeline sourced & influenced
Conversion rates (Lead→MQL, MQL→SAL, SAL→SQL, SQL→Opportunity)
Account engagement & penetration in targeted segments
Event ROI and partner-driven pipeline
Sales satisfaction and adoption of regional marketing programs
What Makes This Role Unique
You operate at the intersection of global strategy and regional execution.
You influence narrative, but don’t own core messaging—your superpower is turning strategy into pipeline.
You focus on scalable ABM, not bespoke 1:1 programs.
You collaborate with experts in product, content, and AR—and bring those strategies to life in your region.
You drive the programs the Sales team feels every day.
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