People Matter

Demand Generation Lead, EMEA

Ayasdi

Ayasdi

Sales & Business Development
London, UK · United Kingdom
Posted 6+ months ago
Introduction

JOIN US! We are hiring a Demand Generation Specialist to join our Marketing Team.

In this role you will play a pivotal role in shaping our growth marketing strategy. You will collaborate closely with the marketing and sales teams to develop multi-channel marketing campaigns, optimise our digital activities, and generate high-quality opportunities. The role is based in London, reports to the Senior Director of Marketing, and will include some travel.


Job Description

WHAT WILL YOU DO?

  • Develop and execute comprehensive demand generation strategies to drive and support pipeline growth in the EMEA region.
  • Plan, manage, and optimise multi-channel marketing campaigns, including digital, social and email marketing.

  • Spearhead and coordinate events, webinars, and other marketing activities to generate leads and increase brand awareness.

  • Oversee the creation of compelling content for various marketing channels, including emails, blogs, industry reports and LinkedIn posts.

  • Collaborate closely with the Head of Regional Sales and other members of the sales team to ensure alignment and effective handoff processes.

  • Monitor and review campaign performance, providing regular reports and insights to optimise marketing efforts.

  • Manage budgets and allocate resources effectively to maximise ROI.

  • Stay up-to-date with industry trends and best practices to continuously improve demand generation strategies.

WHAT WILL YOU BRING?

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5-7 years of experience in demand generation or a similar marketing role in the B2B space, preferably in the fintech industry.
  • Track record in delivering highly performing multi-channel campaigns, including email marketing, content syndication, paid media and event management.
  • Proven expertise in digital marketing, SEO and landing page optimisation, content creation and distribution, and social marketing (LinkedIn).
  • Solid skills and experience with marketing analytics, automation tools (Hubspot), and CRM systems.
  • Strong project management, multitasking, and decision-making skills
  • Excellent communication and interpersonal skills.
  • Self motivation and strong team player ethic
  • Thrives in a fast paced, dynamic environment
  • Results-oriented mindset with a focus on driving revenue and achieving targets.

If you are a passionate and experienced marketer with a proven track record in demand generation, we would love to hear from you.

Join us in driving growth and success in the EMEA region!


About Us

SymphonyAI is building the leading enterprise AI SaaS company for digital transformation across the most critical and resilient growth industries, including retail, consumer packaged goods, financial crime prevention, manufacturing, media, and IT service management. Since its founding in 2017, SymphonyAI today serves 1500+ Enterprise customers globally and has grown to 3,000 talented leaders, data scientists, and other professionals across over 30 countries.