People Matter

Member of Marketing, Growth

Anchorage Digital

Anchorage Digital

Marketing & Communications, Sales & Business Development
United States
Posted on Tuesday, June 18, 2024
At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.
Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure. Home to Anchorage Digital Bank N.A., the only federally chartered crypto bank in the U.S., Anchorage Digital also serves institutions through Anchorage Digital Singapore, Porto by Anchorage Digital.
The company is funded by leading institutions including Andreessen Horowitz, GIC, Goldman Sachs, KKR, and Visa, with its Series D valuation over $3 billion. Founded in 2017 in San Francisco, California, Anchorage Digital has offices in New York, New York; Porto, Portugal; Singapore; and Sioux Falls, South Dakota. Learn more at anchorage.com, on X @Anchorage, and on LinkedIn.
We are looking to add a Member of Marketing, Growth to our team. As our product offerings continue to expand, we are adding to our demand generation and web efforts. You will be responsible for data analytics across marketing efforts, paid and organic search, data-driven campaign orchestration, growth experimentation, web conversion rate optimization, website maintenance. This role comes with an opportunity to work with a world-class team and make a significant impact in Anchorage Digital’s growth.
We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Member of Marketing, Growth role:

Technical Skills:

  • Architect, implement, monitor, and optimize paid search campaigns; test channels including listing sites and digital out-of-home; define goals and objectives for prospecting and lead generation.
  • Run website conversion rate optimization including web personalization to tailor marketing website experiences to specific client segments, and perform A/B or multivariate tests to drive conversions.
  • Establish a scientific and data-driven growth experiment methodology for continuous improvement of conversions.
  • Lead organic SEM/SEO by influencing SERP via keyword and semantic analytics.
  • Lead a data-driven approach to marketing analysis, including trend identification related to events, sales conversion rates, communications, and other GTM activities.
  • Experience with and exposure to growth experiment methodologies in B2B SaaS, fintech, or growth-stage startups.
  • Maintain website performance to position anchorage.com and Porto.xyz as industry-leading marketing benchmarks in financial services.

Complexity and Impact of Work:

  • Track metrics across the funnel, develop a lead attribution methodology, and identify opportunities to optimize CAC/LTV ratios; operate as a power-user across Anchorage Digital's CRM and MAP, and heatmap analytics tools.
  • Identify and develop tactics to automate different stages of the funnel including leads follow-up and email nurture sequencing.
  • Ensure adherence to privacy compliance standards.
  • A track record of showing positive ROAS.

Organizational Knowledge:

  • Develop a deep understanding of Anchorage Digital product capabilities and the institutional client types we serve as well as their most common use cases, pain points, and opportunities in order to effectively distribute product marketing content through paid and organic channels.
  • Can articulate the “why” behind campaign orchestration or growth optimization efforts, and can connect ideas to broader Anchorage Digital go-to-market strategies.

Communication and Influence:

  • Support sales activation by identifying trends and sharing insights including behavioral trends, digital engagement by target accounts, and content and channel performance.
  • Listens and speaks properly with other team members, can clearly communicate the status of work and proactively shares information that impacts other colleagues.

You may be a fit for this role if you have:

  • A highly analytical mind and an appetite to discover trends.
  • A love for making an impact on go-to-market and revenue growth initiatives.
  • A passion for crypto.
  • A commitment to showing up everyday as an outstanding cross-functional collaborator.
  • A very high bar for quality and your work product.
  • Experience in Webflow or similar CMS tools.

Although not a requirement, bonus points if you:

  • Are SEM-certified (Google Ads certification preferred).
  • Read about performance marketing and B2B growth tactics for fun.
  • Have knowledge of the institutional crypto ecosystem.
  • Were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)
About Anchorage Digital: Who we are
The Anchorage Village, what we call our team, brings together the brightest minds from platform security, financial services, and distributed ledger technology to provide the building blocks that empower institutions to safely participate in the evolving digital asset ecosystem. As a diverse team of more than 300 members, we are united in one common goal: building the future of finance by providing the foundation upon which value moves safely in the new global economy.
Anchorage Digital is committed to being a welcoming and inclusive workplace for everyone, and we are intentional about making sure people feel respected, supported, and connected at work—regardless of who you are or where you come from. We value and celebrate our differences and we believe being open about who we are allows us to do the best work of our lives.
Anchorage Digital is an Equal Opportunity Employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status. Anchorage Digital considers qualified applicants regardless of criminal histories, consistent with other legal requirements. “Anchorage Digital” refers to services that are offered either through Anchorage Digital Bank National Association, an OCC-chartered national trust bank, or Anchorage Lending CA, LLC a finance lender licensed by the California Department of Financial Protection and Innovation, License No. 60DBO-11976, or Anchorage Digital Singapore Pte Ltd, a Singapore private limited company, all wholly-owned subsidiaries of Anchor Labs, Inc., a Delaware corporation.
Protecting your privacy rights is important to Anchorage Digital, and we work to maintain the trust and confidence of our clients when handling personal or financial information. Please see our privacy policy notices here.