People Matter

Director, Government & Enterprise Marketing

AliveCor

AliveCor

Marketing & Communications
United States
Posted on Monday, June 3, 2024

Director, Government & Enterprise Marketing
Marketing, US-Remote
Why join AliveCor
At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical ECG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, millions of users have taken more than 200 million heart health measurements and counting.
Our vibrant team of people are attracted to AliveCor because they want to build something meaningful - and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!
The Opportunity
We are searching for a Director of Government & Enterprise Marketing to lead our US B2B marketing team. This role is responsible for setting the strategic direction for all B2B marketing related to state and local government channels including but not limited to VA, DoD, police, fire departments, etc. and driving awareness, engagement and sales among cardiologists, electrophysiologists, general practitioners, and healthcare associations. You will be responsible for sales enablement, content development, branding, messaging, creative, events, product marketing and customer lifecycle management.
This position can either be based in our Mountain View HQ, or can be based remotely in the U.S. We want the best candidate and will not let geography get in our way.
Job Duties and Responsibilities:
  • Cross-functional partnership across AliveCor business lanes to understand and develop business strategy, goals, growth initiatives, and ability to scale these initiatives to meaningful marketing activities
  • Define go-to-market strategy for federal, state, and local government enterprise product and service launches
  • Partner with head of US sales team to deliver strategic and high-impact messaging and positioning
  • Segment key audiences to identify most effective marketing strategies, managing communications to multiple audiences. Identify audience-specific channels such as RallyPoint and other non-traditional outreach channels
  • Lead the Enterprise Marketing team to execute physician-facing marketing initiatives spanning all marketing media including: video, email, website, display, print, sales collateral, case studies, press kit, presentations, events and tradeshows
  • Partner with enterprise sales team on ideation and execution of high-impact sales enablement materials to convert leads
  • Partner with head of product on development of enterprise product enhancements and innovations
  • Ensure all communications are consistent with the overall brand and organizational standards. Establish internal structures such as digital asset manager and others as needed
  • Develop, update and report on enterprise marketing metrics to senior leadership
Qualifications & Skills:
  • Must Have: 8 - 10 years of B2B marketing leadership experience in Medical Device sales to Healthcare provider/payer, BioPharma, Government and Distributors
  • Team management and mentorship a must
  • Exceptional written and verbal communications skills
  • A proven track record of driving business growth and successful GTM strategies
  • A self-starter who is willing to learn and collaborate while being an individual contributor to execute on priorities required to get stuff done
  • A creative approach to problem solving, and the ability to problem-solve in real-time
  • Success working cross-functionally and influencing teams
  • A passion for AliveCor’s mission to help all people with chronic conditions live better and healthier lives
  • A Bachelor’s degree in Marketing, Communications, Business or related field
Impress Us Even More
  • International marketing experience
  • Background in technology
  • Background in selling subscriptions
  • Start-up experience
Salary: $160,000.00-$175,000.00
The above salary range represents a general guideline; however, AliveCor considers many factors when determining base salary offers such as the scope and responsibilities of the position and the candidate’s experience, education, skills, and current market conditions.
The Perks:
AliveCor offers full-time employees benefit plans including medical, dental, vision, paid vacation, paid holidays, paid personal days, volunteer time off, 401 (k) savings with employer match, bonus opportunities, life insurance, company sponsored life insurance & our KardiaComplete program.
AliveCor is an equal opportunity employer and will not discriminate against any employee or applicant based on age, color, disability, gender, national origin, race, religion, sexual orientation, veteran status, or any other classification protected by federal, state, or local law.
Principals only. Recruiters, please don’t contact this job poster. Do not contact us with unsolicited services or offers.