People Matter

Growth Marketing Manager



Marketing & Communications, Sales & Business Development
Canada · Remote
Posted on Saturday, May 11, 2024

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

Affirm's Marketing team is looking for a dynamic and analytically minded senior professional to drive strategy and key points of execution on paid media campaigns in partnership with external media agencies. Our Growth Marketing Manager will be responsible for managing successful paid media programs with internal and external partners, as well as specialized agencies, providing actionable recommendations for the most effective channels and campaigns to maximize ROI. The ideal candidate would be excited to leverage strategic thinking to build comprehensive campaigns that achieve business critical OKRs. In addition to being a phenomenal strategist and media guru, they should also be ready to roll up their sleeves and get in the details on systems and tools used to manage paid media campaigns. A passion for data-driven decision making, experience working with or as an extension of an analytics team, and deep knowledge of key systems and tools such as Google Tag Manager are critical.

What You'll Do

  • Leads paid media strategies in partnership with Brand, Partner Marketing (B2C) and Platform (B2B) teams
  • Manages ongoing collaboration with media agencies
  • In partnership with media agency develops comprehensive testing schedules and implements rigorous frameworks to drive learnings
  • Assists campaign drivers with campaign optimizations and reporting alongside analytics
  • Drives shifts in our paid media strategies based on experiment outcomes and progress to OKRs
  • Educate and influence executives through data driven analysis of paid media campaigns and deep subject matter expertise

What We Look For

  • 7 years of experience in performance marketing or growth marketing role
  • Media agency experience or experience in an in-house media team is preferred, but not required
  • Exposure to both B2C and B2B media planning and campaigns
  • An understanding of the intersection between media planning and creative development
  • Deep experience and understanding of marketing analytics
  • Data-first mindset
  • Strong communication ability - being able to clearly present learnings and recommendations at an executive level
  • Experience running paid ads across retail media networks as well as publishers, Meta, Google, Pinterest, and other digital marketing channels
  • Experience with MarTech tools such as Google Tag Manager, Google Campaign Manager 360, and Looker.

Pay Grade - CAN29
Employees new to Affirm or promoted into a new role, typically begin in the min to mid range.
CAN base pay range per year:
Min: $105,300
Mid: $131,600
Max: $157,900


Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

  • Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
  • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
  • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
  • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

[For U.S. positions that could be performed in Los Angeles or San Francisco] Pursuant to the San Francisco Fair Chance Ordinance and Los Angeles Fair Chance Initiative for Hiring Ordinance, Affirm will consider for employment qualified applicants with arrest and conviction records.

By clicking "Submit Application," you acknowledge that you have read the Affirm Employment Privacy Policy for applicants within the United States, the EU Employee Notice Regarding Use of Personal Data (Poland) for applicants applying from Poland, the EU Employee Notice Regarding Use of Personal Data (Spain) for applicants applying from Spain, or the Affirm U.K. Limited Employee Notice Regarding Use of Personal Data for applicants applying from the United Kingdom, and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.