People Matter

Product Marketing Lead



Marketing & Communications, Product
Remote · Canada
Posted on Friday, August 18, 2023

Affirm is reinventing credit to make it more honest and friendly, giving consumers the flexibility to buy now and pay later without any hidden fees or compounding interest.

The Product Marketing Team is responsible for leading our go-to-market strategy, collaborating with Product Management and other cross-functional teams to powerfully launch our products to our consumers!

The Shopping & Monetization Product Marketing Lead's role at Affirm is to deeply understand our market, our consumer needs and use this insight to help advise our product strategy and craft our positioning and messaging. You will partner closely with the Marketplace Business Teams & Product Marketing orgs to ensure a performant experience for both the consumer & the merchant within our app. You will continually iterate & optimize to ensure we are continuing to grow our consumer base. Product Marketing is held to the same goals as our product partners and we are laser-focused on driving engagement & revenue.

We are looking for a creative, analytical, and detail-oriented product marketer with strong communication, relationship building, and project management skills.

What You’ll Do

  • Partner closely with product & marketplace counterparts on strategic roadmap and vision for Affirm's marketplace.

  • Lead deal & offer specific initiatives & strategies with channel owners across our owned channels, partner platforms, organic search and paid media.

  • Partner with User Research on competitive intel, roadmap, and user needs.

  • Consult with UX & Content writers to ensure a cohesive user experience that highlights the most important product value propositions.

  • Proactively monitor and produce recommendations based on performance analysis and learnings.

  • Tailor communication of high level strategic initiatives and specific detailed tactics appropriately, internally and externally, by audience.

What We Look For

  • 6+ years of consumer facing Product Marketing experience; bonus points if you've worked within an app marketplace, deals, & monetization.

  • Outstanding prioritization, project management & execution skills.

  • Powerful storyteller: written, verbal, and visual.

  • Ability to distinguish between the signal and the noise and make data-driven decisions.

  • Demonstrated ability to collaborate optimally and build relationships across teams.

  • Self-starter and ability to build programs from scratch: be ready to roll-up your sleeves and get things done.


Affirm is proud to be a remote-first company! The majority of our roles are remote and you can work almost anywhere within the country of employment. Affirmers in proximal roles have the flexibility to work remotely, but will occasionally be required to work out of their assigned Affirm office. A limited number of roles remain office-based due to the nature of their job responsibilities.

We have a simple and transparent remote-first grade-based compensation structure. Offer amounts within the range are based on a number of factors including but not limited to job-related skills, experience, and relevant education or training. Across the broader organization, certain roles are eligible for equity awards upon hire, promotion, tenure milestones and for performance.

We’re extremely proud to offer competitive benefits that are anchored to our core value of people come first. Some key highlights of our benefits package include:

  • Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
  • Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
  • Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
  • ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount

We believe It’s On Us to provide an inclusive interview experience for all, including people with disabilities. We are happy to provide reasonable accommodations to candidates in need of individualized support during the hiring process.

By clicking "Submit Application," you acknowledge that you have read the Affirm Employment Privacy Policy for applicants within the United States, the EU Employee Notice Regarding Use of Personal Data (Poland) for applicants applying from Poland, the EU Employee Notice Regarding Use of Personal Data (Spain) for applicants applying from Spain, or the Affirm U.K. Limited Employee Notice Regarding Use of Personal Data for applicants applying from the United Kingdom, and hereby freely and unambiguously give informed consent to the collection, processing, use, and storage of your personal information as described therein.